Brand identities and websites, designed and built by one person.
I name the idea, draw the mark and write the code that ships it. My habit app Mukti was shown at Techfest SparkX in Delhi.
See the workShop site, preview build
An online shop for an upcycled bag brand from Gurugram. Every bag is preloved denim, a seatbelt strap and a raincoat lining, so the site is built around those three layers.
Flagship rebuild, demo
A rebuild of a desi streetwear label's site, from Kolkata. Woven type, cloth you can turn in 3D, and a world you walk into by scrolling.
App, shown at Techfest SparkX
An app for changing one habit. You describe it in your own words, in English, Hindi or Hinglish, and it builds a plan around your life, then checks in every day.
Visual identity for Mukti
The monsoon month: the heat breaks, the rain comes, and it passes. That is what Mukti says about an urge, so the app looks like a rained-on evening lit by one diya.
Competition prototype
A walkable 3D scan of a classroom. Search for a place and follow the path around the desks. Made with two teammates. The scan is 220 MB, so the first open takes a while.
Mukti's identity. Six colours, each named after something you can touch, and one rule for every drawing: a single pen, round ends, nothing filled except the one thing that is lit.
Haldi is never text on a light ground. Every colour pair is checked for contrast by a test that runs with the app, in all four looks, by day and by night.
The idea a brand stands on, then everything that makes it recognisable on sight: mark, type, colour and the way it talks.
Sites designed and built in the browser, with motion that stays smooth on a phone.
One long call about the business, then a written brief. Nothing gets drawn until you've signed off on it.
Two directions, each argued for in writing. You pick one, and we push it until it holds.
Identity and site made together, so the mark works on a screen from the first day.
Files, guidelines, logins and a site you can edit yourself. You own all of it.